Most schools in the UK, public and private, are facing the need to raise money outside their regular incomes, like fees and state support. As schools must compete with each other for support from the same grants and private sources, it is important that the alumni is a stable source of capital for the long term development and maintenance of the school.

Before any significant alumni fundraising can take place, cultivation and care of alumni, communications, and service provision are required. It is essential that affinity with the school is promoted. Schools need to achieve and maintain a greater sense of “belonging” among the alumni before they are approached in a fundraising campaign.

With staff focused on their core tasks it can be very difficult to find enough time dedicated to cultivation of alumni. A system is needed that encourages alumni to interact with the school, that can be maintained by any teacher without encroaching too much into his/her spare time, and that ensures the high privacy standard alumni would demand.

In order to maintain long term close relationships, it is important to present a consistent face of the school with all communications. FX Alumni helps make this task simpler by automating communications and providing alumni with a trusted, professional service. By providing a reliable, always-available point of contact for alumni, the school will be building long standing loyalty within the alumni community.